From high-end cosmetics to beautiful packaging (have you seen the iconic Florasis eyeshadow palette with intricate Phoenix carvings?!) Chinese makeup brands have gained a strong following over the past year. It’s time to make room on your dressing table for the best Chinese makeup brands if you haven’t jumped on the #TikTokMadeMeBuyIt trend yet. Not sure where to start when it comes to the new world of C-beauty? Check out our makeup reviews of some of the best Chinese cosmetic brands like Florasis, Judydoll and Flower Knows below.
- Brand: SOL DE JANEIRO
- Item Volume: 250 Milliliters
- Item Dimensions LxWxH: 3 x 3 x 5 inches
- Active Ingredients: Vitamin e
- Sun-Kissed Style
- All Eyes On You
- Pucker Up
- Makeup Brushes & Tools
- HYDRATING OIL
- FACIAL CLEANSER
- NATURAL FACE CARE
- DERMATOLOGIST TESTED
Why are Chinese makeup brands on the rise?
It can be thought that the pandemic has affected consumers’ desire to wear makeup under the mask. But this is not the case in the Chinese beauty market. These Chinese makeup brands have flourished since the beginning of the epidemic. Chinese makeup brands are becoming increasingly popular on the national and international beauty scene, and there are a few reasons for this. Compared to Western, Japanese and Korean cosmetics, Chinese makeup brands offer their products at a reasonable price, without compromising on quality or aesthetics.
In addition, many of these brands invest heavily in celebrity brand ambassadors such as Troye Sivan, Du Juan and Justin Huang, while attracting key commentators with strong followings. Consider Li Jiaqi, the famous lipstick king with 40 million fans on Douyin (the Chinese version of TikTok). No wonder beautyholics of all ages are discovering these makeup brands in China!
Chinese brands are also using an aggressive strategy called co-branding to target consumers who are loyal to other brands. ZEEEA collaborated with the British Museum on their lavish Alice in Wonderland collection, while Perfect Diary launched an adorable Hello Kitty vintage collection late last year. These co-branded launches always impress with excellent product presentation and attract the attention of makeup artists around the world.
Are Chinese makeup brands safe to use?
Before you jump on the bandwagon, it’s important to know if the beauty products you use are safe for your body. Although each product and brand may use different ingredients, always do your research before applying anything to your skin. This applies to all Korean, Japanese, Western or Chinese makeup and skin care products.
When it comes to shopping with Chinese cosmetic brands, we recommend that you patronize established brands that have passed the Chinese Cosmetics Supervision and Administration Regulation (CSAR) safety assessment. Most of these major Chinese cosmetic brands list their safety certifications on their websites. It’s also worth contacting the brand directly for more information if you can’t find safety certificates.
Are Chinese makeup brands cruelty-free?
Wondering if these top Chinese makeup brands are cruel. According to the Humane Society International (HSI), as of 2014, Chinese makeup brands producing “normal” cosmetics (makeup, skin care, hair care, nail polish and perfume) are no longer required to submit samples of new products for animal testing. Can do their own product risk assessment or other internationally recognized cruelty-free testing methods. In addition, special cosmetics (sunscreens, hair dyes, perm solutions, hair loss products, bleaching agents and cosmetics based on new innovations) have not yet been tested on animals.
Popular Chinese makeup brands are worth it
1. Florasis
About this item
| Item Form | Oil |
| Skin Type | All |
| Brand | Burt’s Bees |
| Scent | Natural |
| Age Range (Description) | Adult |
You can’t talk about the best Chinese cosmetic brands without doing a makeup review on Florasis. Just look at the makeup kit details! Also known as Hua Xi Zi (花西子) in Chinese, Florasis has a strong focus on traditional Chinese style and culture. This is reflected in their elaborate oriental packaging and ingredient list. To satisfy the Asian market, Florasis beauty products are made with natural flower extracts and plant essences suitable for Asian skin.
Our recommendations for this cosmetic brand in China:
While we might be tempted to review all of Florasis’s makeup products, the standout product from this major Chinese makeup brand is the Florasis Floral Concentric Lock Lipstick (available at the Florasis Official Store). The lipsticks are inspired by traditional Chinese love locks. Each lipstick is packaged in a lock-shaped case, but we especially love what’s inside! The lipstick bullet is meticulously engraved with a scene from an ancient Chinese love story, in which Zhang Chang pulls his wife’s eyebrows. Aww, we’re not sure we’ll ever dare to wear these lipsticks.
Another luxury beauty product we recommend in this Florasis makeup review is the Florasis Eyeshadow Palette with Peony and Moon Relief (available at the Florasis Official Store). Like lipstick, a scene from Chinese folklore, One Hundred Birds Paying Homage to the Phoenix, is artfully sculpted in the shadows. This gives the palette an instant elegance! Even if you’re not a fan of bold hues like bright red, gold, and midnight green, the palette is still a collector’s item. Wondering where to buy Florasis in Singapore for the beauty junkie? You can buy the Florasis sets that come as a makeup brush pack and you can buy them from Shopee Singapore.
2. Perfect Diary
About this item
| Color | Full Collection |
| Brand | wet n wild |
| Finish Type | Natural |
| Item Form | Oil, Brush |
| Product Benefits | Moisturizing |
Western beauty brands have dominated the Chinese beauty industry for years, but Perfect Diary broke through in 2019 by taking the top spot. This cosmetic brand in China is known as the hidden makeup gem with its affordable prices and the quality of the Holy Grail. The brand has made its mark on the global beauty scene with its iconic Cardcaptor Sakura collection and continues to offer unique co-branded collections to makeup enthusiasts around the world.
Our recommendations for this cosmetic brand in China:
Perfect Diary teamed up with Sanrio for the irresistibly sweet Hello Kitty Lipstick Lip Cream Collection (available at the official Perfect Diary store), which consists of a variety of wearable vintage shades to suit any occasion. These velvety lip stains are long lasting and give a soft matte finish without weighing down the lips.
Another hit version of Sanrio is Perfect Diary x Sanrio Loose Powder (available at the official Perfect Diary store) featuring well-known characters such as Pom Pom Purin, Gudetama, My Melody and Little Twin Stars. The super fine powder powder is smudge and transfer resistant (perfect for under the mask!) and blurs imperfections without creasing or clumping. Each set also includes a fluffy kabuki brush, guaranteed to be great for the beauty junkie! Check out our other highly rated Perfect Diary products.
Psst, we also see the Perfect Diary ReadMe liquid lipstick from the CNY collection (available in the official Perfect Diary store) in a dazzling gold packaging, which is sure to be the highlight of this year Tiger! Now you no longer have to search for the latest Perfect Diary products in Singapore!
3. Flower Knows
About this item
The duo is one of China’s leading cosplay celebrities with over 232,000 followers on Facebook. They have since retired from cosplay and became the founders of Flower Knows, a Chinese makeup brand known for their over-the-top lolita kits. Plus, every Flower Knows product is full of kawaii vibes – it’s almost impossible to resist! Read our makeup reviews of some of the best Flower Knows products.
Our recommendations for this cosmetic brand in China:
Flower Knows Little Angel Feather Lip Glaze (available at Flower Knows Official Store) has set our high standards when it comes to packaging beauty products from Chinese makeup brands. These liquid lipsticks closely resemble Neo-Renaissance pillars, but with a nicer twist, and are sure to get envious glances in the makeup room. Many Floweri Knows makeup reviews have revealed that the lip liner quickly forms a velvety texture for all-day comfort. In addition, the lip gloss is available in nine pigmented shades to suit different skin tones and situations!
There’s something about decorative vintage porcelain egg-shaped jewelry boxes that make them look so exquisite and precious. Inspired by these late 20th century masterpieces, Flower Knows Flower Goddess Carving Blush (available at Flower Knows Official Store) unveils a pigmented blush made with organic ingredients suitable for all Asian skin types. The blush blends seamlessly and gives your skin a radiant glow.
4. Colorkey
About this item
| Brand | COLORKEY |
| Item Form | Liquid |
| Finish Type | High-Glossy |
| Product Benefits | Hydrating,Shine,Freshening,Moisturizing,Nourishing,Long-lasting,Makeup |
| Skin Tone | All |
Founded in Guangzhou, China, Colorkey is one of the leading cosmetic brands in the beauty industry. Aimed at young adults, Colorkey has a vibrant makeup style thanks to her collaborations with favorite childhood cartoons! Think Doraemon, Hello Kitty and the latest addition: Pokemon!
Our recommendation for this cosmetic brand in China:
The Pokemon Colorkey Lip Gloss Set (available at the Colorkey Official Store) is a must-have for every Pokemon fan. Featuring our favorite battle stars like Jigglypuff, Psyduck and Charmander, this collectible set will not only liven up your vanity, but also give your lips a luscious shape! Wondering where to find other COLORKEY X Pokemon products in Singapore? Don’t say we’re bogus, now you can get your hands on COLORKEY X Pokemon Pressed Powder and COLORKEY X Pokemon Eyeshadow Palette (both available at Colorkey’s official store) online!
5. Judydoll
About this item
Can’t justify spending nearly a hundred dollars on high-end brand makeup? You can still create similar looks with Judydoll, one of China’s top makeup brands known for insanely good high-end cosmetics at a cheap price! In addition, Judydoll does not shy away from bold colors. If you’re into artistic makeup, this is the perfect brand to pay attention to!
Our recommendation for this cosmetic brand in China:
One of the most popular replicas created by Judydoll is the Judydoll Starlight Highlighting Powder (available at the official Judydoll store). This highlighter glides on dazzlingly like the popular BECCA Shimmering Skin Perfector – but at a fraction of the price!
Other great buys include the Judydoll Play Color All-in-one Palette (available at Judydoll’s official store). The palettes have a selection of fun shades and can be used as eye makeup or blush, contour or even highlight!
6. Focallure
About this item
| Brand | FOCALLURE |
| Color | 301 Woodsy Rose |
| Skin Type | All |
| Item Form | Cream |
| Finish Type | Matte |
Makeup beginners who are starting to expand their makeup collection will love Focallure, one of the best Chinese makeup brands for their Holy Grail products at incredibly affordable prices. $3 for an eyeliner that is known to be as good as CLIO’s pencil line? Get our money! Focallure also focuses on manufacturing easy-to-use, multi-purpose makeup products. Makeup beginners don’t have to worry, as they can freely experiment with Focallure products and find their own style!
Our recommendations for this cosmetic brand in China:
For instant magical eyeliner, look no further than the Focallure Waterproof Ultra-Thin 1.7mm Gel Pen (available at the Focallure Official Store). At only 1.7mm thick, you no longer have to worry about pulling your eyelids.
Looking for an all-in-one concealer set that can neutralize redness and hide those pesky dark circles? FOCALLURE High Coverage Water Proof Longstay Lightweight Concealer Cover Plate (available at Focallure Official Store) is a dream come true. It’s made up of five opaque and color-correcting shade combinations (think pink, green and orange), so you can easily mix and match shades to create your own unique concealer to suit different needs!
7. O.TWO.O
About this item
- Removes oil, grease, dirt and soap
- Overnight soak will complete removal of all contaminants
- Great on filter cartridge and de filters
- Made in United States
O.TWO.O is another top Chinese makeup brand that should be on your radar, especially if you’re into cheap western makeup. Despite being a makeup brand in China, O.TWO.O takes on a more Western form with bold colors and full coverage makeup that is perfect for a sexy and sensual look.
Our recommendations for this cosmetic brand in China:
Feathered eyebrows are all the rage right now, especially in the United States. You can easily recreate these eyebrows with the O.TWO.O Soap Brow Eyebrow Makeup Kit (available at the official O.TWO.O store in Singapore). Each kit comes with an eyebrow razor, a brush to apply the eyebrows and an eyebrow soap to keep the locks in place. Learn more about creating different eyebrow styles in our eyebrow guide!
Eyelash serums are the secret to long, natural eyelashes. But eyelash serums can easily set you back nearly a hundred dollars a tube, which can be an expensive splurge for those on a tight budget. Luckily, you can get visible results with O.TWO.O Eyelash Nourishing Essence (available at O.TWO.O Singapore Official Store) – for under $6 (what?!). All you have to do is apply the serum with natural botanical ingredients to the root of the lashes twice a day and voila! Say goodbye to fake and eyelash extensions once and for all!
8. CHIOTURE
About this item
Meet the trendsetter of the Chinese makeup industry: CHIOTURE. Founded in 2009, CHIOTURE started out as a skincare brand focused on harnessing the power of natural ingredients. But in 2014, CHIOTURE expanded its range by adding makeup to create a more complete beauty range. Since then, this leading Chinese cosmetics brand has been known for producing a variety of viral beauty products year after year, including a leg-shaped blush and mahjong-inspired eye makeup collection! Keep an eye out for this flagship Chinese makeup brand, you don’t want to miss out on their new official releases or they’ll be sold out in no time!
Our recommendations for this cosmetic brand in China:
CHIOTURE X.D Lip Balm (available from Rebecca) is the epitome of the wanderlust. Each bullet is encased in a lilac casing that gives a beautiful view of the night sky. This moisturizing lip balm has a highly pigmented formula and therefore also works as a lipstick. If you can’t get enough of the purple and galactic vibe, the Purple Storm CHIOTURE lipstick set (available from Bernard Silas) should be more than enough! This lipstick set is available in three different finishes: glossy, satin and matte. Aside from the imaginative packaging, we’re sure you’ll be spoiled for choice with these CHIOTURE lipsticks!
Meanwhile, cat lovers should get their hands on CHIOTURE Cute Cat Claw Blush (available from Mia Beauty). With the cute squishy green beans on the box and the cheeky cat embossed on the blush, Mr Whiskers would be interested in this CHIOTURE blush too!
9. FLORTTE
About this item
- This eyeliner keeps your makeup beautiful for long time
- Its smooth and fine brush allows to get the perfect winged eyeliner or flick for the cat eye look
- It stands up to tears, sweat, water, and oily skin
Make way for the newest kid around! FLORTTE was launched between late 2018 and early 2019. But what caught our attention with this Chinese cosmetic brand is their irresistibly cute packaging. Think eyeshadow palettes with a pretty key ring and eyeliner decorated with colorful doodles – FLORTTE product templates are sure to brighten up your day! Apart from the packaging design, this Chinese makeup brand amazed us with its excellent quality. Find out what to add to your makeup collection below!
Our recommendations for this cosmetic brand in China:
FLORTTE definitely has a penchant for imitating stationery with its makeup products — think Salade De Fruits Liquid Eyeliner (available at GSY.Beauty.sg). Their Ultra Fine Brow Pencil (available from Mia Beauty) has a similar fun vibe and looks like multicolored scrapbooking pencils! While we might confuse these eyeliners with pencils, you’ll notice the difference when you apply your makeup. The formula glides on smoothly as you finish the hair-like areas. This eyebrow pencil can also help promote hair growth. The composition contains ginger, which stimulates the hair follicles and promotes the growth of the eyebrows. The vitamins in ginger also strengthen each strand and prevent it from falling out!
Eye products are not all that FLORTTE has to offer. FLORTTE’s I Love You Jelly Lip Care Oil (available at The Colorist Malaysia) nourishes your lips for perfect lips. Lip oil containing jojoba seed oil and avocado extract moisturizes and repairs lips while keeping them protected. Thanks to the light texture, you don’t have to worry about stickiness or greasiness. This lip oil is soft, almost like water, and not sticky at all! But what we love most is the silicone applicator that keeps everything hygienic. You can easily clean this brush and prevent impurities from entering the formula!
10. HEDONE
About this item
| Color | Fair |
| Brand | NYX PROFESSIONAL MAKEUP |
| Finish Type | Matte |
| Coverage | Medium |
| Item Form | Powder |
The American TV series Euphoria has flooded the beauty community with avant-garde makeup filled with bright colors, glitter and theatrical eyeliner. This is China’s top cosmetics brand born to challenge beauty standards, proving that makeup is for self-expression, not perfection. It is not surprising that HEDONE uses a combination of men and women in its brand, because makeup is universal and knows no boundaries.
Our recommendations for this cosmetic brand in China:
Where to buy HEDONE online in Singapore? We’ve bought the best HEDONE products so you can just relax and shop! Express your individuality with HEDONE Mousse Eyeshadow (available at tokiya03.sg). The formula of this HEDONE gel eye shadow gives a buttery application. The formula has excellent color reproduction and is very buildable. Simply sweep over your lids with this HEDONE eyeshadow for a shimmery look or go for a bold look again.
In addition to the eyeshadows, HEDONE also received many positive reviews for the HEDONE Contour Highlight Palette (available at Love Sea). This palette contains powder and cream compositions for different styling needs: cream for the sides of the face, powder for the nose and chin. There is also a matte white highlight (this is quite rare as most highlight colors have glitter or shimmer) to create contrast with the outline and add size to your face in the shirt!
11. Cheerflor
Note: Products with electrical plugs are designed for use in the US. Outlets and voltage differ internationally and this product may require an adapter or converter for use in your destination. Please check compatibility before purchasing.
With over two decades of experience in the makeup industry, Cheerflor is the next Chinese cosmetic brand at your fingertips! This Chinese cosmetics brand has some of the best eyeshadow palettes, lipsticks, nail polish palettes and more. Their designs are inspired by the Victorian era and feature intricate and luxurious floral motifs.
Our recommendations for this cosmetic brand in China:
The Cupid Angel Eyeshadow Palette (available at the official Pinannie Store) is a stylish cosmetic product like no other! The palette features cupid angels and flowers, and each shade also features similar embossing. This eyeshadow palette from Cheerflor has warm peach tones that are perfect for a summer look. Thanks to the highly buildable pigmented formula, you can use this eyeshadow for any occasion. Our favorite part is how each shade is named after a dessert. There are shades like almond cream, creme brulee and creamy apricot! Plus, the formula is super long-wearing, so you don’t have to worry about creasing when wearing this eyeshadow all day!
The nail polish from this top Chinese makeup brand is also immortal. Trust us, your at-home manicures just got a whole lot better thanks to the Cheerflor Guns N’ Roses nail polish set (available at 8rzpp5sm8_). You don’t have to worry about damaging your fresh manicure, as this nail polish dries completely in one minute. Even better, this nail polish is peelable, so you can easily remove them without damaging your nails! If you don’t want to remove nail polish, choose Cheerflor makeup remover wipes (available at i_1eavbvus). These remover wipes are also great if you want to change your manicure while on vacation. They are individually packed so they won’t take up too much space in your luggage!
12. TASU
About this item
| Color | MULTI-COLORED |
| Brand | SHANY |
| Finish Type | shimmering, opaque, translucent |
| Coverage | Full |
| Item Form | solid |
Do you want brushes for your favorite eyeshadow palettes from other beauty brands? Known for its wide range of eyeshadow palettes, TASU is one of the best Chinese makeup brands where you can refresh your cosmetics at a fraction of the cost! Chinese netizens also shared rave reviews about TASU’s eyeshadow palettes. Each palette has different shades, so you can always switch between warm and cool makeup!
Our recommendations for this cosmetic brand in China:
TASU eyeshadow palettes are a must for your sleeves, with a soft and buttery texture. TASU Circus Show’s range (available from Yanmei Beauty) includes warm and cool eyeshadow palettes. Choose the Circus Clown option if you’re looking for cooler, purple tones. If you are looking for warm brown tones, the Happy Party palette is your best friend! There are six different colors in each palette, but the best thing is how they have the contours and light tones. Each palette has a deeper, warmer shade that you can use to blush or style. The light shimmer shade is also perfect to give your cheekbones an extra touch!
No makeup is complete without lipstick. TASU Velvet Matte Lip Mud (available from hacdishdu0) is made with a highly hydrating soft liquid formula. Did we mention it also lasts super long? This waterproof TASU lipstick is available in a variety of colors to complement any look you create with the eyeshadow palettes. The formula can also be built up, so it’s perfect for those subtle pops of color or a bolder lip!
13. Carslan
About this item
Upgrade your makeup game with Carslan, one of China’s most luxurious home makeup brands. In 2021, Carslan collaborated with well-known designers who collaborated with high-end brands such as Dior and Hermes to strengthen their packaging design. It’s something we’re definitely interested in! This major Chinese cosmetics brand also invests heavily in research and development. Carslan is said to have spent years in the lab perfecting the lipstick formula. No wonder that almost all Carslan products are a hit on the market!
Our recommendations for this cosmetic brand in China:
Carslan Oil Control Liquid Foundation (available in the Carslan Official Store) is a godsend for people with oily skin. This feather-light matte foundation with pure black truffle and powerful antioxidants stays flawless for up to 24 hours without oxidation. Psst, here’s a hydrating version for girls with dry skin too!
Carslan has partnered with the Dunhuang Museum to launch the exclusive Deer Sculpture Illuminating Powder (available at the Carslan Official Store). The highlighter, with an embossed image of a deer playing on the horizon, is inspired by Buddhist murals and carvings in the famous rock temples in Dunhuang, China. Warm-toned beauties can opt for a shimmery champagne highlighter, while cool complexions prefer a peach-pink highlighter.
14. ZEESEA
While ZEEEA is relatively new to the beauty scene than many of the top Chinese cosmetic brands here, they have quickly become popular all over the world. The brand has launched a new wave of makeup trends with unprecedented collections. Case in point: Their Enchanted Egypt and Forbidden City collections were the start of a makeup mania rooted in history and culture! ZESEA is definitely the place for you if you’ve had enough of cute makeup products and want to try something different.
Our recommendations for this cosmetic brand in China:
ZESEA X the British Museum’s Enchanting Egypt Eyeshadow Palette (available at the ZESEA Cosmetics Store) contains a range of jewel tones and glitter. It refers to the treasures found in Egypt, from gold objects to jewelry and amulets. While the palette may include some unusual shades like blue and green, most of them are perfect for everyday wear!
Enter Alice’s whimsical world with ZEEEA X British Museum Alice in Wonderland Face Primer (available at ZESEA cosmetics store). This is one of ZEEEA’s best sellers. The primer is formulated with antioxidants that also offer anti-aging benefits. Contains 70% water to hydrate all day and help make-up adhere beautifully. The foundation is available in three shades: purple for olive skin, green to neutralize redness and nude for a more natural makeup without makeup.
Get a new glow with these Chinese beauty brands
These China’s most underrated cosmetic brands are your answer to affordable beauty products that meet Holy Grail standards. Continue riding the C-wave with the most popular Chinese dramas starring your favorite actors and actresses. You can even get a taste of Chinese food by eating these tasty Chinese snacks!
