If you’ve ever spent endless hours scrolling through TikTok makeup trends and videos, we can figure it out. So far, TikTok has convinced even the strongest of us to buy a bunch of new beauty products. No matter which side of the platform you’re on, there are always a handful of products that show up on your FYP with rave reviews from other users. Goodness? They are always very practical and often affordable, whether they are great copies to beat the favorites.
In recent years, TikTok has allowed us to update our beauty routines without breaking the bank. Unless, of course, we’re talking about the Dyson Airwrap hype. But beyond that, whether it’s a Billie Eilish-approved lip balm or a Teen Vogue Acne award winner, TikTok has something to solve your current hair, makeup, or skin needs. Starting at $6 and usually under $50, we’ve rounded up all the TikTok beauty products that have taken the app (and our vanity) by storm below.
- DAILY FACE MOISTURIZER
- 100% ORGANIC COCONUT OIL
- KOPARI TAKES COCONUT OIL TO THE NEXT LEVEL
- MADE IN THE USA
- Item Form: Cream
- Coverage: Medium
- Brand: Rare Beauty
- Style: Compact
- SHEER LIP STAIN
- LONG-LASTING FORMULA
- UNIQUE FINISH
- SKIN-LOVING INGREDIENTS
1. e.l.f. Glossy Lip Stains
About this item
| Brand | e.l.f. |
| Color | Berry Queen |
| Skin Type | All |
| Item Form | Cream |
| Finish Type | Sheer |
If you’re a fan of light makeup, TikTok has the perfect lip product for you. Lip glosses and lipsticks can require careful application and placement, which can be difficult on the go. But TikTok users used the app to try their alternative, like the glossy lip stain. Beauty gurus say all you need to do is apply and pat for long-lasting coverage, so you don’t have to reapply throughout the day.
2.Rare Beauty Soft Pinch Liquid Blush
About this item
| Item Form | Cream |
| Brand | Rare Beauty |
| Number of Items | 1 |
Selena Gomez really clicked when she created Rare Beauty, especially the liquid blushes. It doesn’t take much with this product and it blends perfectly into your skin. It also comes in two gorgeous finishes, radiant and matte. Let’s stand tall!
3. Etude House SoonJung 2x Barrier Intensive Cream
About this item
| Brand | Olay |
| Item Form | Gel |
| Unit Count | 1.7 Fl Oz |
| Number of Items | 1 |
| Skin Type | Normal |
You can’t be at SkinTok without wanting to keep your skin happy. The only product that always appears is SoonJung’s 2x Intensive Barrier Cream. Thanks to its hypoallergenic and fragrance-free formula, it is an ideal moisturizer for sensitive skin.
4. Kopari Beauty Coconut Lip Glossy
About this item
| Brand | Kopari |
| Scent | Coconut |
| Item Form | Lotion |
| Unit Count | 2.5 Ounce |
| Number of Items | 1 |
Forget Billie Eilish, who shared a $13 lip gloss that took TikTok and the internet by storm. Sorry, Ulta’s Juice Infused Lip Oil (keep scrolling to see what we’re talking about), but there’s a new favorite in town, and its super hydrating.
5. Essence Glimmer Glow Lipstick
About this item
| Brand | COVERGIRL |
| Color | Rose Quartz 415 |
| Skin Type | All |
| Item Form | Balm |
| Finish Type | Shimmery |
Another selection of caps from affordable cosmetics brand Essence is making the rounds on TikTok. This time it’s Glow Glow lipstick. The unusual lipstick has all the shimmer and shine you’d expect from 21st century kid’s makeup, but stays bright and leaves your lips with a soft pink tint afterwards. Cruelty-free lipstick achieves this shade by adapting to your personal PH level, meaning it works and suits all skin tones.
6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
About this item
| Brand | Milani |
| Item Form | Liquid |
| Skin Type | All |
| Product Benefits | Hydrating |
| Scent | Natural |
The product is described as a “medium coverage concealer in a skincare serum” with “easy and hassle-free application.” It’s available in 13 colors and most importantly, in stock on both NYX’s website and ULTA.
7. REFY Brow Sculpt Shape and Hold Gel with Lamination Effect
About this item
| Brand | RevitaLash Cosmetics |
| Item Form | Gel |
| Color | Clear |
| Special Feature | Eyebrow setting gel that helps sculpt, control and shape eyebrows for immediate, lasting, and dramatic results. |
| Product Benefits | Eyebrow setting gel that helps sculpt, control and shape eyebrows for immediate, lasting, and dramatic results. |
If you like laminated corners but don’t want to participate in the actual chemical process, TikTok has found the perfect product for you. Enter: REFY’s Brow Sculpt Shape and Hold Gel, which uses wax to create the effect.
If you want a full brow look, the brand founded by Jess Hunt and available at Sephora also offers brow pomades and brow pencils. (Or you can buy all three as part of the REFY 3.0 brow collection for $55.) The gel comes in white but dries clear, but the pomade and pencil.
8. Revlon Oil-Absorbing Roller
Your T-zone will always be shiny, but you don’t want to ruin your makeup? If your answer is yes, then say goodbye to buying blotting paper because this oil removing roller from Revlon will change your life. This innovative tool will absorb all the excess oil from your skin without ruining your makeup and prevent you from looking like a glazed donut!
9. Caudalie Instant Detox Clay Mask
About this item
TikTok looks like the oils and grime in your pores can’t compete with this Caudalie Detox Clay Mask. Made with pure ingredients, you can rest assured that this mask will remove impurities from your skin without irritating it. However, if you don’t believe the hype of TikTok, it also has great reviews on Amazon and Sephora.
10. Glow Recipe Watermelon Products
About this item
| Skin Type | All |
| Product Benefits | Hydrating |
| Use for | Face |
| Scent | Unscented |
| Brand | Glow Recipe |
Get ready to get wet, because TikTok had not one, but two of Glow Recipe’s all-time favorite watermelon products. The products in question are Watermelon Glow PHA + BHA Pore-Tight Toner and Watermelon Glow Niacinamide Dew Drops and together they are a dewy dream. We all know it thanks to TikTok beauty gurus like @mikaylanogueira and @glamzillaxo who gave them the thumbs up.
11. Kiss Bare But Better Press-On Nails
About this item
| Color | Pink |
| Size | 31 Piece Set |
| Material | Acrylic |
| Brand | KISS |
| Style | Elegant |
Kiss Bare but Better Press on Nails gives you the look and feel of stepping out of the salon with a fresh manicure, but in less time and for a lot less money. They are available in three different lengths and four neutral shades that create a subtle yet elegant aesthetic. The application is also quite simple. Just file, apply glue and press the corner – another tip we learned from TikTok.
12. Hard Candy Selfie Cheek Tint
About this item
A favorite of several beauty influencers on TikTok, Hard Candy’s selfie check shade is always out of stock, and we can see why. This small product gives a beautiful, radiant and unique glow to every skin tone as it changes color based on the pH level of the skin. Yes, it looks clear in the bottle, but turns pink once it touches the skin!
13. Dyson Airwrap
About this item
While the Revlon One-Step Blow Dryer and Volumizer Hot Air Brush are still the ideal application, Dyson’s Airwrap is currently at the forefront of devices that can give your hair the desired volume and bounce with minimal effort. So sold out almost everywhere!
14. Osea Undaria Algae Body Oil
About this item
| Brand | OSEA |
| Item Form | Oil |
| Number of Items | 1 |
| Use for | Whole Body |
| Item Volume | 12 Fluid Ounces |
This aromatherapy body oil is infused with seaweed to take your body to the next level. The $48 price tag is a little higher than the usual in-app moisturizers, but the claims are 100% true, it leaves skin incredibly soft.
15. COSRX Snail Mucin 96% Power Repairing Essence
About this item
Dew skin lovers know that this is a product of the Holy Grail. How is that possible? Snail mucin has a number of beneficial antioxidant properties that help with skin irritation and can restore the skin barrier.
16. Peter Thomas Roth’s Instant FirmX Temporary Eye Tightener
About this item
| Brand | Peter Thomas Roth |
| Item Form | Cream |
| Unit Count | 1 Fl Oz |
| Number of Items | 1 |
| Use for | Eyes |
It’s been a while since all of TikTok came together on a specific product, but user @trinidad1967 has officially changed it. A while back, Trinidad posted a video featuring Peter Thomas Roth’s Instant FirmX Temporary Eye Tightener, showing its near-instant (and incredible) results in real time, which understandably caught the app’s attention. The Trinidad video was viewed more than 24 million times in five days and the product is of course out of stock at Sephora, ULTA Beauty, Walmart and Amazon, but don’t worry, it’s back on Peter Thomas Roth’s website too. if delays are expected.
As board-certified dermatologist Geeta Yadav explained to Allure, this eye cream isn’t magical, even if it seems that way, and you can thank silicates for its popularity. “Think about how your skin feels when you apply a clay mask: as it dries, it will begin to shrink and feel tight. The same effect is in place when you use this product.” While, as the product name suggests, the results are temporary, the eye cream also includes peptides on its ingredient list for long-lasting, but not necessarily immediate, noticeable benefits.
17. Paula’s Choice 2% BHA Liquid Exfoliant
About this item
| Brand | Paula’s Choice |
| Item Form | Serum |
| Skin Type | Oily, Combination, Dry, Normal |
| Product Benefits | Exfoliating |
| Active Ingredients | 2% Salicylic Acid (BHA), Green Tea Extract, salicylic_acid |
Paula’s Choice international bestseller is also a TikTok favorite. TikTok beauty influencers like @whatsonvisface and @skincarebyhyram are constantly raving about this product and Paula’s Choice as a whole. If you have oily or acne-prone skin, add this routine up to two or three times a week (start slow and build your tolerance!) to see the difference in appearance and texture.
18. CeraVe Renewing SA Cleanser
About this item
| Item Form | Gel |
| Skin Type | Normal |
| Brand | CeraVe |
| Scent | Fragrance free |
| Material Feature | Hypoallergenic, Dermatologist Tested, Non Comedogenic |
No matter how often you update your FYP, there’s no escaping CeraVe. An affordable drugstore skincare brand is making the rounds on TikTok because it works. CeraVe has been around since 2005, but its path to virality is thanks in part to Hyram, a YouTube and TikTok sensation who breaks down skin care products and their ingredients and shows followers the right way to use them. Whether your acne-prone skin needs some TLC or your dry skin needs a moisturizer that won’t let you down, CeraVe has you covered.
19. The Ordinary
About this item
This solution might make your face look like something out of a horror story, but it has rave reviews on TikTok. Users say it’s great for acne scars, evens out skin tone, and improves skin texture. But the main reason it shows up all over your FYP is because it’s so affordable! If you decide to collaborate, don’t just do it for TikTok and learn how to use it accordingly. Exfoliation is great, but in moderation. And an important note: the AHA 30% + BHA 2% formula makes your skin sensitive after use, so make sure you always follow the SPF!
20. Urban Skin Rx Even Tone Cleansing Bar
About this item
This cleansing bar from Urban Skin Rx is all that and more, especially if you have acne-prone skin. Rumored to be perfect for all skin types and under $15, what else can you expect from an acne-winning brand?
21. Glow Recipe Watermelon Products
About this item
Get ready to enjoy the dew, because TikTok is out of not one, but two of Glow Recipe’s all-time favorite watermelon products. The products in question are Watermelon Glow PHA + BHA Pore-Tight Toner and Watermelon Glow Niacinamide Dew Drops and together they are a dewy dream. We all know this thanks to TikTok beauty gurus like @mikaylanogueira and @glamzillaxo who gave them their approval.
22. First Aid Beauty KP Bump Eraser Body Scrub Exfoliant
About this item
| Brand | First Aid Beauty |
| Item Form | Cream |
| Skin Type | Dry,All Skin Types |
| Product Benefits | Hydrating |
| Material Feature | Natural |
Whether you use this scrub on your legs after shaving or on the back of your arms, you’ll have to be patient to see results. But trust us, you’ll see them. In addition to being approved by TikTok, this product has five stars at Sephora and was one of the winners of the Teen Vogue Acne Award.
23. L’Oréal Paris Makeup Infallible 24HR Fresh Wear Liquid Longwear Foundation
About this item
If you’re looking for a full coverage foundation that still has a lightweight formula, look no further. Whether your skin is sensitive or acne-prone, you can browse the L’Oréal Infallible tag on TikTok and see how good it looks on everyone. I’m not a makeup whiz, but I could pull the trigger on this product and get it done whenever I want to win over my face.
24. L’Oréal Paris Infallible up to 24h Fresh Wear Foundation in A Powder
About this item
| Color | 260 Golden Sun |
| Skin Type | All |
| Finish Type | Matte |
| Brand | L’Oreal Paris |
| Coverage | Full |
The L’Oréal Paris Infallible collection is simply full of jewels. After Liquid Longwear Foundation, Powder Foundation is also making the rounds on TikTok because your skin will look airbrushed for less than $15.
25. e.l.f. Cosmetics Poreless Putty Primer
About this item
| Brand | e.l.f. |
| Product Benefits | Hydrating |
| Coverage | Full |
| Skin Type | Normal |
| Country/Region Of Origin |
This e.l.f. primer caught my eye as soon as a TikTok user revealed that it was a Tatchan Silk Canvas Primer dupe. You mean we can get the same smooth, porous effect for half the price? Take us along.
26. Exfoliating Towel
About this item
| Color | Green + Red |
| Brand | Exfoliating Towel |
| Towel form type | Washcloth |
| Age Range (Description) | All Ages |
| Material | Viscose 100% |
Here’s another viral peel product, but it’s not just for the face. Towels and exfoliating wipes make circles in the application because they are also used to exfoliate the body. Before jumping on the bandwagon, however, be sure to read what the experts have to say about the trend.
27. Tower28 ShineOn Jelly Lip Gloss
About this item
| Brand | Tower 28 |
| Item Form | Liquid |
| Finish Type | Glossy, Sheer |
| Coverage | Sheer |
| Target Audience | Women |
Move over Ulta Juice Infused Lip Oil, another viral lip gloss in the app. Enter: Tower28’s ShineOn Jelly Lipgloss. I’m especially excited about this beauty product that’s going viral because this lip gloss has been one of my favorites. Every shade is universal and the formula is great. So yes, you need it.
28. NYX Shine Loud Pro Pigment Lip Shine
About this item
A lip gloss that won’t transfer? Order us. Don’t trust us (or TikTok)? Our partner Aamina Khan has put this viral beauty product to the test so you can become a believer.
29. Eucerin Daily Hydration Body Cream with SPF 30
About this item
| Brand | Eucerin |
| Scent | Fragrance Free |
| Item Form | Cream |
| Active Ingredients | Ingredients:- Active Ingredients: Avobenzone 3.0% , Homosalate 5.0%, Octisalate5.0%, Octocrylene 9.0% (Sunscreens) ; Inactive Ingredients: Water, Glycerin,Tapioca Starch, Butylene Glycol, Cetyl Alcohol, Hydrogenated Coco-Glycerides, Myristyl Myristate, Stearyl Alcohol, Palmitic Acid, Glyceryl Stearate, Stearic Acid, Glycyrrhiza Inflata Root Extract, Dimethicone, 1-2-Hexanediol. |
| Unit Count | 8.0 Ounce |
If you still don’t use SPF every day, hopefully this viral drugstore cream will change that. Not only has that, but it only cost $8 for 8 ounces. Tube, meaning you have more than enough for early spring, but the formula doesn’t even leave a white cast. So you have no excuses!
30. Maybelline Sky High Waterproof Mascara
About this item
Say hello to another affordable drugstore beauty product to add to your makeup routine if you want long, luscious lashes.
31. Petroleum Jelly
About this item
| Brand | Solimo |
| Scent | Unscented |
| Item Form | Liquid |
| Unit Count | 30.0 Ounce |
| Number of Items | 4 |
Do you have a “slugging” and “moisture sandwich” TikTok? If you haven’t already, we’ve got you covered, because a virus hack that only requires petroleum jelly is always worth a try. If you have any doubts or doubts, check out @charlotteparler’s TikToks to learn how a snail can do the right thing.
32. Eos Shave Cream
About this item
- TIKTOK VIRAL SHAVE CREAM: Our fresh & creamy Vanilla Bliss women’s shaving cream features notes of vanilla bean, sweet cream, and brown sugar.
- ENTIRE BIKINI AREA APPROVED: Gynecologist-tested for use on your bikini line and pubic hair, eos shave cream + in-shower lotion is also derma-tested and hypoallergenic.
- 24H MOISTURE SKIN CARE: eos shaving creams provide 24-hour moisture for your legs, underarms, and yes, even intimate areas thanks to our use of Shea Butter with lasting protection, Shea Oil with instant moisture, and soothing aloe that conditions and calms for a silky-smooth shave.
Safe shaving of the pubic area has always been a major concern – no one wants to get a cut, unwanted shaving hair or ingrown hairs. Fortunately, TikTok seems to have found the holy grail of shaving cream to avoid all of the above. (Not to mention the shaving technology that comes with it.) Keep in mind, though, that these shaving creams are scented, and if you have sensitive skin, you might want to reconsider.
33. Dr.Jart Cicapair™ Tiger Grass Color Correcting Treatment SPF 30
About this item
With this magical restorative treatment from Dr. Jart+ allows you to achieve that “no makeup, no makeup” treatment without using foundation. The secret of this product is Color Correction 101; the green shade, which then turns beige, removes the redness from the skin during filming. It’s worth noting that TikTokers found that this product works best on lighter skin tones, as it can make darker skin tones look ashen (and nobody wants that!)
34. Revlon One-Step Hair Dryer & Volumizer Hot Air Brush
About this item
| Brand | REVLON |
| Color | Black |
| Material | Titanium, Ceramic |
| Wattage | 1100 watts |
| Power Source | Corded Electric |
You would have noticed by now that TikTok users love a product that makes your life easier. Whether it’s cleaning your beauty blenders or leaving your face looking like new, let them find the item you didn’t know you needed in your life. This time, it’s not something you put on your face, but something that makes your hair look like it was done by a professional. Goodness? Surrender to Revlon’s One Step Hair Dryer and Volumizing Hot Air Brush. It’s so good that even our channel’s production manager gives it five stars out of five.
35. Essence Kiss The Black Sheep Lipstick
About this item
| Brand | Maybelline New York |
| Color | CHEEKY |
| Skin Type | All |
| Item Form | Liquid |
| Finish Type | Glossy |
According to Essence’s marketing representative, sales of the beauty brand have increased tenfold after this explosion on TikTok. The Power of Teens!
36. Anastasia Beverly Hills Brow Freeze Styling Wax
About this item
| Brand | e.l.f. |
| Item Form | Cream |
| Color | Clear |
| Finish Type | Natural |
| Skin Type | All |
If you’ve considered brow lamination, you can test the look of feathered brows first with a styling wax, especially ABH’s brow freezing product. This adjustable brow shaping wax lifts, tames and shapes every brow into place, so you get a gorgeous, feathered look every time.
37. Dior Lip Oil
About this item
| Brand | Dior |
| Color | 010 Holo Pink |
| Skin Type | All |
| Item Form | Fl |
| Finish Type | Glossy |
Want to make a super bright and juicy cod? Buy Dior Lip Gloss Oil. Loved by thousands of TikTok reviewers, this award-winning product is truly worth every penny! It has a rich, non-greasy texture that combines mirror shine and intensive lip care. It also features a unique revitalized color technology that instantly responds to the moisture level of the lips for personalized color.
38. Eva.Nyc Kween Silver Glitter Spray
About this item
- Defines curls, tames frizz, moisturizes
- Sometimes you just need a quick refresh in between activities. This energizing mist makes curls spring back to life in a flash!
- Safe for color-treated hair
- Certified cruelty-free through Leaping Bunny, certified vegan, GMO-free
- Free from sulfates, parabens, phthalates, artificial colors, mineral oil, and gluten
This glitter spray is running out more and more because fans can’t get enough of it. It is a sparkling glitter spray designed for hair and body that really makes you shine like a beautiful disco ball. Even better? The formula is non-sticky and contains argan oil and vegetable proteins, which moisturize both the hair and the skin. It is also safe to use on all hair types (colored, keratinous and Brazilian).
39. Tree Hut Sugar Scrubs
About this item
- 100% PURE NATURAL SHEA BUTTER – Premium deep moisturizer that wonderfully softens and smooths dry cracked skin.
- SAFFLOWER SEED OIL, AVACADO OIL, SWEET ALMOND OIL, MACADAMIA SEED OIL, ORANGE OIL – Amazing skin conditioners that prevents dryness and provides your skin a refined healthy glow.
- MANGO PUREE – Quality moisturizer that softens and smooths skin with the ideal fragrance for the senses.
- PARABEN FREE – Absolutely no parabens or formaldehyde donors! Free of harmful chemicals for healthy skincare.
Many have fallen in love with TikTok’s Tree Hut Sugar Scrubs, including us! Starting at just $7, you can choose from a variety of delicious scents such as Moroccan rose, eucalyptus flower, and coconut lime). Each body scrub exfoliates dull, dry skin, moisturizing and adding a natural glow.
