YOU CAN ALWAYS count on AMAZON for good sales. But if you’ve already been burned by mediocre products, you may be wary of buying before trying it, but we have a way to make sure the product is good. We found the 14 best-selling makeup products on Amazon for under £10 with over 3,000 5-star reviews on Amazon.
Online shopping has its pros and cons. The positives are that you can shop from your bed and have them delivered the next day if you are a top shopper. The downside is that you can’t try them yourself and it can be difficult to explain whether what you’ve found is a hidden gem or something that will remain intact in your makeup drawer.
Fortunately, Amazon reviewers never hesitate to share their true opinions about a product, making it easier to decipher which products are worth buying. Whether you’re looking for a new foundation, voluminous mascara, or something to highlight your pencil, keep scrolling to see Amazon’s cheapest beauty picks.
- Long-lasting pressed powder
- Up to 5 hours of shine control
- Contains natural minerals and powders
- Dermatologically tested
- Item form: Liquid
- Skin type: Acne Prone
- Finish type: Natural
- Brand: Maybelline
- Colour: Lash Sensational Washable
- Special feature: Layers can be built without clumping
- Is mould resistant: Teflon Free
- Brand: Maybelline
1. Maybelline New York, Volume Mascara, Lash Sensational
About this item
Enjoy lengthened and voluminous lashes with this best-selling Maybelline mascara.
The wand consists of a curved silicone toothbrush with six different brush sizes, allowing you to reach your lashes for a more dramatic look.
Promising review:
“I should really stop trying new mascaras because I always come back to this one. I’ll cry if it’s ever interrupted. It has a hard plastic pointed brush which I prefer and it stretches and thickens without smudging. It smear a bit of”
2. Maybelline Instant Anti Age Eraser Eye Concealer
About this item
| Item form | Liquid |
| Colour | 00 Ivory |
| Skin type | Acne Prone |
| Finish type | Natural |
| Package information | Bottle |
| Brand | Maybelline |
| Product benefits | Anti-Aging |
| Skin tone | Deep |
| Age range (description) | Adult |
| Specialty | vegan |
This concealer is often compared to some of the more expensive options on the market and is often the best.
Despite its low price, this concealer hides imperfections and brightens to leave you looking fresh and flawless, making it a favorite among beauty lovers around the world.
Promising review:
I really can I can’t believe how well this product works. I don’t have dark circles! I love this product so much.”
3. Rimmel London Stay Matte Pressed Powder
About this item
| Brand | Rimmel London |
| Item form | Pressed |
| Colour | Warm Beige |
| Finish type | Matte |
| Skin type | All |
| Coverage | Lightweight |
| Product benefits | Shine Control |
| Model name | Rimmel London Stay Matte Pressed Powder, 6 Warm Beige, 14 g |
| Number of items | 1 |
| Skin tone | All |
If you’re wondering why your makeup never stays put but you don’t use face powder, it’s time to give it a try.
This long-lasting pressed powder from Rimmel provides up to five hours of shine control, minimizes the appearance of pores and leaves skin flawless, while keeping makeup in place all day.
Promising review:
“This powder is a classic. I bought it transparent and that’s exactly what I expected, even the beauty gurus and reviewers say it’s one of the best affordable powders and for good reason: nice texture, nice texture. And have a matte finish”.
4. L’Oreal Paris True Match Liquid Foundation
About this item
| Item form | Cylindrical |
| Colour | 0.5C |
| Skin type | Sensitive |
| Finish type | Natural |
| Brand | L’Oreal |
| Product benefits | Hydrating |
| Skin tone | Light |
| Sun protection | 17 SPF |
| Specialty | natural |
| Special feature | Hydrating,Non-comedogenic |
True Match by L’Oréal is one of those foundations that never goes out of style, it’s just too good.
The foundation combines makeup with skin care, with hyaluronic acid, glycerin, aloe vera extract and vitamin E to keep skin healthy and hydrated during use.
The formula is very easy to mix, giving you a natural shine for hours.
Promising review:
“I love this foundation! I always switch brands, but I stay true to this. For the price you can’t go wrong, I like full coverage but something that doesn’t weigh down the face at the same time. It is so light that it covers all imperfections and stays in place all day even in warm weather: highly recommended.”
5. Rimmel Exaggerate Waterproof Eye Definer Aqua Sparkle
About this item
- Soft creamy texture in a retractable pencil with built-in smudger for subtle blending and sharpener for high precision line
- Waterproof formula for up to 10 hours long-lasting wear
- Choose your shade from creamy matte to high metallic
- Ideal product to create sexy and statement eye look
- Innovative colour formula for even most demanding make-up
Try a fun shade other than the usual black, the watercolor will give an impression and make your eyes pop.
The texture of the pencil is creamy, blendable and waterproof, so it lasts up to ten hours.
Promising review:
“Best eyeliner I’ve ever used and I’ve used a lot! Even smudge proof products twice the price usually leave me with Panda eyes but this one doesn’t freak me out, great little find and will be a staple in my makeup bag from now on.”
6. e.l.f. 16HR Camo Concealer
About this item
| Item form | Mousse |
| Colour | Deep Cinnamon |
| Skin type | Normal |
| Finish type | Matte |
| Package information | Bottle |
| Brand | e.l.f. |
| Coverage | Full |
| Product benefits | Flawless |
| Skin tone | Very Light |
| Age range (description) | Adult |
Color right, conceal and brighten with this full-coverage matte concealer that stays put for up to 16 hours.
The formula balances the oil and makes it perfect for oily skin types, creating a matte finish.
Promising review:
“This is excellent and a good start. I have very fair skin, so it’s hard to find a concealer that shines under my eyes and is still a bit lighter than foundation.
This dries very dull which is another plus as it means less powder is needed to set and I try to use as little powder as possible under the eyes to avoid creasing. I’m 49 so this is important. This doesn’t sink into wrinkles either. I think a lot of other Concealers do, so this is a real plus for me.”
7. Rimmel London Lasting Finish 25 Hour Foundation
About this item
| Item form | Liquid |
| Colour | 510 Cinnamon |
| Skin type | Normal |
| Finish type | Natural, Sheer |
| Brand | Rimmel |
| Coverage | Full |
| Skin tone | Tan/Deep |
| Sun protection | 20 SPF |
| Special feature | Waterproof |
| Item weight | 0.03 Kilograms |
If you live the kind of life where long days turn into even longer nights, you need this foundation in your arsenal.
The full-coverage foundation offers 25 hours of wear without transfer, one of the longest-lasting formulas on the market.
Perfect for summer, the heat and moisture maintain the natural finish and leave the skin hydrated with vitamin E infusion.
Promising review:
“I tried very expensive and very cheap foundation. I could never get a foundation to match or give good coverage to my very fair skin, but this is perfect. I have freckles and patchy skin and this foundation covers it very well. It lasts all day, which means I don’t need to top up with bronzer, blush or highlighter.”
8. Rimmel London Match Perfection Liquid Foundation
About this item
| Item form | Liquid |
| Colour | FAIR PORCELAIN 001 |
| Skin type | All |
| Finish type | Radiant |
| Brand | RIMMEL, |
| Coverage | Medium |
| Product benefits | Hydrated,Moisture |
| Skin tone | All |
| Sun protection | 20 SPF |
| Specialty | natural |
Another Rimmel winner, this bestseller protects your skin with SPF 20 and a 24-hour moisture complex that prevents dryness during use.
Soft focusing helps smooth pores and minimize impurities for a medium-coverage, flawless foundation.
Promising review:
“My absolute favorite foundation I’ve tried and bought (and tried and bought a lot). A beautiful natural effect because a little goes a long way, but it can also be built up if you want a more matte look without looking cakey. The added SPF is a small bonus and SPF application is always important, rain or shine.”
9. Maybelline Hyper Precise Liquid Eyeliner
About this item
| Colour | Black |
| Brand | Maybelline |
| Item form | Liquid |
| Finish type | Metallic |
| Product benefits | Smoothening |
| Number of items | 1 |
| Skin type | Sensitive |
| Age range (description) | Adult |
| Item weight | 0.32 Ounces |
| Item dimensions L x W x H | 7 x 7 x 128 m |
Apply a precise wing that won’t smudge or fade with this ultra-precise pencil from Maybelline with a 0.4mm brush tip for smooth lines.
Promising review:
“I’ve tried many eyeliner pencils, top brands and drugstores, and this eyeliner has been my go-to for months. It glides on super easily and is thin enough to create the perfect winged pencil.”
10. Maybelline Superstay Matte Ink Longlasting Liquid
About this item
| Brand | Maybelline |
| Colour | 05 Loyalist |
| Skin type | All |
| Item form | Liquid |
| Finish type | Matte |
| Product benefits | Long wearing, Non drying |
| Specialty | natural |
| Age range (description) | Adult |
| Skin tone | All |
| Capacity | 5 Millilitres |
Matte lipsticks are great for longevity, but it’s definitely not worth it if they dry out the lips.
This innovative formula from Maybelline offers up to 16 hours of wear thanks to elastic ink technology that keeps your lips hydrated while you wear them.
Promising review:
“This Maybelline Superstay lip color is amazing. One application and it stayed on for over 10 hours without fading, smudging or smudging on lenses. Love love love it.”
11. L’Oreal Paris Infallible 24hr Freshwear Liquid Foundation
About this item
| Item form | Drop |
| Colour | 015 – Porcelain |
| Skin type | All |
| Finish type | Matte |
| Package information | Bottle |
| Brand | L’Oreal |
| Coverage | Full |
| Product benefits | Ultraviolet Protection |
| Skin tone | Very Light |
| Sun protection | 25 SPF |
Often compared to Estée Lauder’s Iconic Double Wear Foundation, you can expect this matte foundation to be hydrating, long-wearing and full coverage.
The formula of this foundation is fresh and weightless, but it lasts easily from day to night and again during the day.
Promising review:
“This product is brilliant! After spending £33 for two wears and not really liking the finish, I thought maybe I should try a cheaper alternative! I’ll never look back. It has a beautiful finish, not too dewy or matte. I haven’t had smudges after use and I’ve had comments about how flawless my face looks without the cake finish. Deal”.
12. Rimmel London Professional Eyebrow Pencil
About this item
| Brand | Rimmel |
| Item form | Pencil |
| Colour | Black Brown |
| Finish type | Natural |
| Item weight | 1.4 Grams |
| Item dimensions L x W x H | 8 x 16 x 138 millimetres |
| Package information | Tube |
| Skin tone | Dark |
| Number of items | 1 |
| Unit count | 1 count |
Beautify and shape your eyebrows with this easy-to-use Rimmel eyebrow pencil.
The angled brush that comes with the lid makes application easy and gives you a natural finish that lasts all day.
Promising review:
“I love these eyeliners, they never stop making. I’ve been using them for years. Great deep colors and they last.”
13. Revlon Colorstay Liquid Foundation
About this item
| Item form | Lotion |
| Colour | 110 Ivory |
| Skin type | Oily |
| Finish type | Matte |
| Brand | Revlon |
| Coverage | Full |
| Skin tone | Light / Cool |
| Sun protection | 15 SPF |
| Age range (description) | Adult |
| Special feature | Not Tested On Animals |
An oil-free foundation specially designed for oily skin types, this matte liquid foundation controls oil and shine for a flawless, long-lasting finish.
The coverage is medium and buildable, so a small amount is enough for a smooth, natural airbrushed look.
Promising review:
My skin tends to get oily as the day goes on, so my makeup tends to fade at the end of the day. Glide off through the day but this without the primer covered so well that it covered my hormonal acne, with such a natural matte finish with no cake feel and without sinking into my wrinkles. Very pleased.”
14. Maybelline New York False Lash Effect Mascara
About this item
| Colour | Falsies Washable |
| Product benefits | Volumizing, Curling, Lengthening |
| Brand | Maybelline |
| Number of items | 1 |
| Unit count | 9.6 grams |
| Item volume | 9.6 Millilitres |
| Package information | Tube |
| Skin type | Sensitive |
| Water resistance level | Water Resistant |
| Coverage | Full |
Enjoy the look of your false lashes without having to wear them with this curly mascara with false lashes.
The brush material is designed to give the lashes more volume and reach even the smallest inner corners of the eyes.
Promising review:
“I always buy new mascaras to find ‘the right one’ and finally found one that fits all needs!! I love this mascara because it seems to really lift my lashes. It gives great coverage and length my lashes. Lasts all day and long. no dark circles. Easy to remove at the end of the day with makeup remover. Really good value for money and a much better product than much more expensive brands.”
